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B.Com In E- Commerce
Faculty Overview
This e-commerce programme is designed to equip students and professionals with the essential skills and knowledge to build, manage, and grow an online business. The course covers key topics such as digital marketing, website development, payment systems, inventory management, customer engagement, SEO, and analytics. Through practical projects and real-world case studies, participants will learn how to set up an online store, optimise product listings, drive traffic, and convert visitors into loyal customers. Whether you’re an entrepreneur starting a new venture or a business professional looking to expand online, this programme provides a comprehensive foundation in e-commerce operations and strategy. By the end of the course, learners will have the tools and confidence to succeed in the fast-growing digital marketplace.
3 Years
Duration of program
PG
Level of Study
Faculty Overview
This e-commerce programme is designed to equip students and professionals with the essential skills and knowledge to build, manage, and grow an online business. The course covers key topics such as digital marketing, website development, payment systems, inventory management, customer engagement, SEO, and analytics. Through practical projects and real-world case studies, participants will learn how to set up an online store, optimise product listings, drive traffic, and convert visitors into loyal customers. Whether you’re an entrepreneur starting a new venture or a business professional looking to expand online, this programme provides a comprehensive foundation in e-commerce operations and strategy. By the end of the course, learners will have the tools and confidence to succeed in the fast-growing digital marketplace.
3 Years
Duration of program
PG
Level of Study
Key Highlights
Comprehensive Curriculum
Hands-On Training
Digital Marketing Mastery
Analytics & Reporting Skills
Expert Faculty & Guest Sessions
HOW WILL YOU BENEFIT
Enhanced SkillsThe e-Commerce program provides a skills in online store setup, digital marketing, SEO, customer experience, analytics, inventory management, payment systems, and mobile commerce, preparing learners for real-world digital business success.
Industry-Relevant Knowledge: An e-Commerce program offers industry-relevant knowledge in digital marketing, platform management, UX design, data analytics, payment systems, logistics, customer retention, and emerging technologies for digital business success.
Career Advancement: An e-Commerce program can significantly boost for career prospects by developing in-demand skills in digital marketing, analytics, customer experience, and eCommerce management, leading to higher roles, salaries, and entrepreneurial opportunities.
Preparation for Further Studies: An eCommerce program prepares students for further studies by providing foundational knowledge in digital marketing, data analytics, UX design, business strategy, and technology, enhancing advanced academic pursuits.
WHAT WILL YOU STUDY
- E-Commerce Operations: Study logistics, inventory management, order fulfillment, and customer service to ensure smooth operations.
- payment Systems & Security: Understand secure payment gateways, fraud prevention, and data protection regulations like GDPR.
- Business Strategy: Learn e-Commerce business models, pricing strategies, and how to manage marketing campaigns effectively.
- Customer Experience & UX/UI Design: Understand how to enhance user experience and interface design to boost engagement and conversion.
- Proficiency in e-Commerce Platforms: Ability to design, launch, and manage online stores using platforms like Shopify, WooCommerce, or Magento, tailoring them for business needs.
- Digital Marketing Expertise: Develop effective digital marketing strategies, including SEO, content marketing, email campaigns, social media marketing, and paid advertising to drive traffic and sales.
- Customer-Centric Approach: Apply principles of UX/UI design to enhance user experience, increase engagement, and optimize conversion rates across digital platforms.
- Business Strategy Development: Understand eCommerce business models, pricing strategies, and market positioning to build competitive and scalable digital businesses.
- Adaptability to Emerging Trends: Stay updated with industry trends like mobile commerce, omnichannel strategies, and AI, ensuring your skills remain relevant in a constantly evolving market.
- Career Readiness: Equip yourself with practical skills to enter the eCommerce workforce or launch your own online business, with a deep understanding of market needs and consumer behavior.
- Online Business Development Apply knowledge of e-Commerce platforms to design, launch, and manage functional online stores tailored to different business models and industries.
- Digital Marketing Implementation Develop and execute data-driven digital marketing strategies including SEO, social media, content marketing, and email campaigns to increase visibility and sales.
- Customer Experience Optimization Design user-centric interfaces and optimize customer journeys to improve satisfaction, retention, and conversion rates.
- Data Analysis & Reporting Use analytical tools to interpret customer behavior, website performance, and campaign results to make informed business decisions.
- Legal and Ethical Compliance Apply understanding of e-Commerce laws, data privacy regulations, and ethical standards to maintain legal and professional integrity
CURRICULUM
CAREERS AND EMPLOYBILITY
High Industry Demand
Diverse Job Roles
Entrepreneurial Opportunities
Remote Work Potential